Tas, Muhammed; Günes, Erkan; Alagöz, Gurkan; Uslu, Abdullah

The primary aim of this study is to investigate the effect of residents' place attachment (PA) on support for tourism development (STD) within the framework of Social Exchange Theory (SET). Additionally, the study seeks to examine the moderating role of residents' perceptions of the positive (PI) and negative (NI) impacts of tourism in this interaction. The research population consists of residents living in Divri & gbreve;i, Sivas, T & uuml;rkiye. A total of 307 samples were collected using convenience sampling via a survey. Statistical analyses were conducted using SPSS and AMOS, and the PROCESS Macro was used to test the proposed model. The findings indicate that PA has a significant and positive effect on STD. PI serves as a moderator that strengthens the relationship between PA and STD, whereas NI weakens this effect. The study demonstrates that enhancing PA can strongly encourage residents' STD behaviours, particularly with the contribution of PI. Therefore, measures should be taken to mitigate the negative impacts of tourism and increase local support fortourism.