The Effect of Trust on University Student Consumers’ Views Towards Mobile Food Ordering Applications in Covid-19 Pandemic Process

Mobile food ordering applications have been rapidly adopted, and their use has become widespread.\rThe measures taken within the scope of the Covid-19 pandemic also trigger this improvement.\rRestaurants or service providers that take food orders strive to direct the food order preferences of\rthe consumers to themselves with the mobile applications that they offer to consumers during the\rCovid-19 pandemic. Especially young consumers of university students, who have been significantly\raffected by the pandemic measures, have become an important market for these applications. In this\rstudy, the effect of trust on the views of university student consumers towards food ordering\rapplications is investigated within the scope of a model. Structural equation modeling is used to test\rthe model that is developed within the scope of the aims of the study. The data of the study have been\rcollected from 376 students studying at Malatya Turgut Özal University and Erzincan Binali Yıldırım\rUniversity. The results of the study reveal that trust has a significant effect on the views of university\rstudent consumers towards food ordering applications. It is expected that the results of the study\rcontribute to the enrichment of the theoretical knowledge and to the professionals of the industry\rregarding food ordering applications, the use of which has increased during the Covid-19 pandemic.