THE RELATIONSHIP BETWEEN PSYCHOLOGICAL CONTRACT BREACH, EMOTIONAL LABOUR AND CYNICISM: AN APPLICATION ON MARKET EMPLOYEES

Today, businesses operating in sectors that require direct contact with customers expect employees to behave in anticipation of their customers while doing their jobs. Many factors can be effective when employees show their expected behaviors. The aim of this study is to examine the mediating effect of organizational cynicism on the relationship between psychological contract breach and emotional labour. In order to realize this aim, data were obtained by applying survey technique to 133 of 200 supermarket employees in Erzincan province. The obtained data were tested and interpreted by using SPSS and AMOS statistical programs. As a result of the analysis, it has been found that organizational cynicism has a partial mediating effect on the relationship between psychological contract breach and emotional labour.