Selection of shopping center location with the methods of fuzzy VIKOR and fuzzy TOPSIS and an application

Due to the increasing competition in the market, taking right decisions about the location selection for businesses is very important. The wrong choice of location for businesses may cause to large losses even bankruptcy. Shopping Centers (AVM) sector is the first sector for which the location selection is quite important. A location chosen as Shopping Center (AVM) should be a place providing high customer potential, low cost and high profit. In this study,the case of a business making a decision to open a new AVM in the province of Erzincan is studied to determine the possible location of a new shopping center. For this purpose we studied with more than one decision makers and Multi-Criteria Decision Making (MCDM) techniques were used to choose the right alternative among the wide range of alternatives. In this study by using techniques of Fuzzy TOPSIS and Fuzzy VIKOR, belonging to Multiple Criteria Decision Making (MCDM) techniques, it is examined to determine the evaluation and selection of the most appropriate potential location for the shopping center in province of Erzincan.