FemaleCharacters in AiımatedFilms

It is known that the new generation, called generationZ, preferred the media and especially the audiovisual information flow to the books. This situation necessitated to reveal the messages and quality of the media and the “products” it offers to the child.Animated films, which are media products,have become more and more focused in recent years due to technological developments. There are various characters in the animated films that attract great attention by everyone, young and old. Almost all animated films feature female protagonists. The aim of the present study was to determine how the femal1e characters frequently featured in animated movies were presented to the audience. The study was designed with document analysis and the documents included animated films which were awarded with Oscars between 2018-2013 (Coco, Zootropolis, Inside Out, BigHero 6, Frozen, Brave). These animated films were analyzed descriptively under the title of female characters and subjected to content analysis in the light of the data.An observation form was created for each animation film with dimensions to reveal the characteristics of female characters. This form has been prepared in a way that allows the examination of the characteristics of female characters visually and audibly.The data in the observation form were coded as compassionate, commanding, intelligent, determined, prescriptive, violent, hard tempered, brave, protective, confident, serious and optimistic. These codes are ordered by frequency density.All codes were grouped into three categories, namely dominant character, leadership and motherhood.As a result of the research, it was found that women are now presented as more powerful, dominant, harsh, outside of domestic roles and masculine.This masculine presentation shows that women are actually treated under male values.