Examining The Effect of Airline Passengers’ Acceptance and Perceptions Toward\rTechnology on Re-purch ase Behavior

Purpose - The purpose of this study is to develop a genuine research model that examines the impact\rof smart technologies that domestic passengers interact with in their travel planning process on their\rre-purchase behavior.\rDesign/methodology/approach – This research is a descriptive study and the relational screening\rmethod was used. Data collection was carried out with a total of 770 participants from Istanbul\rAirport Domestic Terminal. The collected data was tested using the structural equation modelling\rmethod. It has been determined that the model provides the necessary validity and reliability.\rFindings - The findings obtained by the research model depict that Performance Expectation,\rFacilitating Conditions, Social Impact, habits, Consumer Confidence, Perceived Risk, and Consumer\rTechnological Innovation structures have a significant impact on the formation of repurchase\rintention. Three variables, Price Value, Hedonic Motivation and Effort Expectation could not show a\rsignificant effect on the formation of repurchase intention. In the light of the research findings, the rate\rof explaining the repurchase intention of the supported hypotheses is 65%. This rate turns into\rrepurchase behavior at a rate of 87%. Research results strongly prove the impact of domestic\rpassengers' acceptance and perception of technology on their re-purchase behavior.\rDiscussion – In the scope of the carried research, the effect of repurchase intention on repurchase\rbehavior was examined and the findings were discussed.