IMPACT OF GLOBALIZATION PROCESS ON THE DEVELOPMENT OF ACCOMMODATION SECTOR

Thanks to the conveniences that the twenty-first century brought to our lives, the things that were previously done in a very long time in our daily life have become very soon. Previously, the shoppings done by wandering from one store to another turned into coming to your feet with a click. These conveniences are implemented by businesses to reach more customers. Thanks to the opportunities offered by the globalization process and technology to businesses, enterprises have expanded their borders in terms of customers and have gone beyond the borders of the region they are located in, even the country. Many businesses have become international businesses rather than national ones. International businesses have also gained global business status. In the tourism sector too, globalizing businesses have started to host more tourists. They introduced previously unexplored places on a global scale thanks to technology and increased their profitability by attracting more tourists. Considering that customer expectations have increased continuously with globalization, competition has become indispensable for tourism businesses. Providing quality services for tourism businesses has gained a more important dimension. In a globalizing world, companies must constantly renew themselves by keeping up with the developments of the age in order to keep them in a competitive environment. The aim of this study is to examine the positive effects of globalization on the accommodation sector and mainly on hotel businesses within the context of the related literature and offer solutions.