CONSUMER PREFERENCES IN THE BOTTLED WATER SECTOR

Of the growing bottled water sector affects water consumption preferences and recognize opportunities to expand the range of products offered to consumers. Fundamental changes that are made especially bottling (the widespread use of glass packaging, the production of custom bottle cap packaging for children etc.) and on the water structure (pH, such as water hardness) differences, consumers affect purchasing decisions. In this study, by the individuals living in the district center of Edirne bottled water consumption and individual demographic factors affecting water consumption preferences are evaluated case. According to the results in the purchase of packaged used as drinking water, it is preferred in most markets, preferred water pH and hardness with the emphasis on minerals in its content and it was determined that the 0.5 lt. size is preferred